My mom instilled it in us for as long as I can remember: “Protect your face.” She never let us leave the house without a hat. Growing up, we spent our summers at the Jersey Shore, living outside from sunup to sundown. Whether we were playing tennis or pickleball, taking neighborhood walks, going to the beach, or just lounging by the pool—one thing was non-negotiable: we always had a hat on.
We actually became known as the “hat ladies” of the neighborhood—a reputation built on a lifelong obsession with sun safety and style. After years of cycling through countless visors, we decided it was time to create our own: a modern evolution of the coverage we grew up with. We wanted a visor that hit every mark: ultimate comfort, high-performance efficiency, and total practicality—all while looking fabulous. We kept thinking back to my aunt; she always wore the biggest hat imaginable, and while we loved the coverage, we knew we could modernize the silhouette for a more refined aesthetic.
We named the brand One Eighty Eight after our favorite place at the shore, the ultimate inspiration for the visor. We’re bringing it to you so you can stay stylishly shielded—because the final step in your skincare ritual should be your strongest. Just like my mom always insisted:
Protect your face.